As a lot of things in life, balance is the key and the easiest thing to attain. There is a resonance in lots of areas of our life where ‘reward is commensu rate with risk’. Possible the finest quote in terms of finance when related to the ground rent investment strategies. The balancing process of making a low risk income that significantly and consistently outperforms money deposits is one which a multiple finance managers have fought ever since the phrase ‘prices can go down as well as up’.